This was a challenging but FUN project for me. Our branding team wanted to make an easy-listening music video slide show featuring our safe and healthy CozyPure® organic bedding and mattresses. My job was to choose the music.
The objective was to find a song that represented the absolute purity of our bedding. Something safe and healthy and comfortable – that doesn’t have harmful chemicals and petroleum foams. A song that also portrayed the love you have for your family and wanting to provide only the very best for them.
A song that reminds us our bedroom is a healing space – and even though it’s not a “status symbol” because no one sees it – it shouldn’t be an area you neglect by choosing the cheapest options. Your bedroom truly is your night-time retreat. It should be stripped down to only the classic basics. Your mattress, pillows, comforters and blankets should be made from the finest natural fibers that are not treated with any harmful chemicals. After all, you’re snuggled up close to that bedding for up to eight hours every single night!
During the day we plan nutritious meals for ourselves and our family. Perhaps we encourage our kids to play a sport so they can get a good dose of exercise. If someone is ill we nurture them back to health or visit the doctor. In other words, we consciously take care of ourselves all day long, right? So why would we neglect choosing a healthier sleep system?
I spent hours listening to so many different artists and songs to represent our CozyPure® brand, yet nothing truly represented the meaning of how I felt about our organic bedding. How I felt about my loved ones sleeping safely. Or how I felt to be back home after a trip.
Finally frustrated, I took to pen and paper and wrote my thoughts. Simple lyrics to express both my love for our sleep products, as well as the love for my family. Wrapping them up cozy and snug in our CozyPure® organic bedding… the hugs that last all night long once I leave their room.
“Closer” was written in about ten minutes. The arrangement and recording took another thirty. We didn’t clean the track or auto-tune so I apologize for the “static noise” in the sound… but even this DIY low-budget song was “closer” than any other song I listened to…
It’s me 100% raw and unplugged with a ten dollar microphone.
A song to my kids, and also to my CozyPure bedroom-sanctuary after a long weary trip.
It’s always good to be home. Good to be “close” to family and back in your own bed.