CozyPure® is so much more than simply a “name-only” brand. Since we are the manufacturer, we are NOT exclusive to being only a retailer, instead we’re a “vertical retailer” which means although we do retail our products direct to the consumer, we also have complete control of those products since we are also the manufacturer.
American Apparel operates under the same structure. And just like us, they too use only employees, friends and customers in their photos and advertisements. We also do virtually everything in-house: from concept and design to marketing and branding to production, packaging and shipping. We have found this is really the only way to maintain the integrity of our brand and produce products that deliver quality and value, while also providing health benefits to both people and planet.
We are NOT a private label, which is usually a stock product from a manufacturers line that has a store brand label attached. We found two websites that state we’re private label, which of course is wrong. Just another reason to be careful what you read out there in cyberspace.
If you visit us you’ll find an abundance of natural and organic raw materials: bolts of certified organic cotton fabric, rolls of both organic cotton and wool batting, natural latex rubber cores, comfort layers, containers of kapok and buckwheat hulls, and of course thousands of LaNoodles.
You’ll notice our bright clean factory with sewing machines and cutting equipment, tufting needles and shears in all sizes, patterns and tape measures, and a floor-to-ceiling shelf packed with prototypes of products-in-the-making.
If you’re really observant you’ll see we have no waste. During patterning we spec our materials for cutting with the least amount of scrap — and even the scrap we spec to tailor towards the manufacture of other products. Waste not want not.
What really makes us unique is the fact that we’re energy-efficient and generate our own renewable energy on-site. Two huge wind turbines in the back and a full array of solar panels on our roof, tie-into our electric meter which runs backwards once we shut down our daily operations.
You can feel confident that we’re a true-green company: from our selection of raw materials, to our manufacturing practices, to our use of renewable energy. We come full-circle start to finish and don’t “just talk” about being green like SO many other manufacturers – we actually “Walk the Talk“.
Manufacturing, specifically in the mattress and bedding industry, is overwhelmingly owned and operated by the male gender; the percentage of women is lower than many other industries. Perhaps that is why some of our competitors claim we’re not manufacturers – they just can’t wrap their heads around the fact that a woman could head-up of the operations of a manufacturing factory. Of course this is only my assumption. But since they assume, I can also assume why they’re assumption is entirely inaccurate. I wanted to write this post because when these false statements were called to my attention, I felt an obligation to “call them out”.
In case you didn’t see it, we recently made a little video showing our factory operations and posted that < here >.
I wanted to assure our customers that we are in fact the actual manufacturer of our CozyPure® products. It’s a joy for me to research the quality of materials, design with function, practicality, value and aesthetics, to provide organic comfort products that I find suitable for use with my own family. There is much to talk about here so I will save this matter and elaborate more details later since May is BETTER SLEEP MONTH and we’ll be going “under cover” to talk about bedding materials. In the meantime…
If you should have any questions or concerns about our products or our company, please be sure to give us a call during normal business hours at 800.229.7571. It is always our pleasure to serve you.
Thank you for twenty years of support.
|Cheryl Hahn is the President and Founder of Organic Comfort Zone, manufacturers of CozyPure® organic mattresses and bedding and Tomorrow’s World, one of America’s first green-living stores.