Organic Comfort Made Fresh Daily with Farm Fresh ingredients
NATURAL LATEX RUBBER
SUPERIOR MATTRESS MATERIAL In 1931, the world’s first latex mattress was made. The features of not having to be flipped, staying fresh, responsive, supportive and keeping its shape made the mattress a huge success.
PROVEN TO PROVIDE HEALTHIER SLEEP The year 1954, latex foam is proven to contain exceptionally high anti-bacterial properties by Dr. Theo Lammers from the Institute of Hygiene Gutenburg University, making it the hygienic ideal for mattresses, superior to all other materials: unsurpassed in comfort and support, exceptional durability, stays cool, and is the healthiest choice due to its high anti-bacterial and allergy-free properties.
IDEAL FOR ASTHMA AND RESPIRATORY DISORDERS Further work in 1956 by Drs Fuchs & Gronemeyer at the Asthma Clinic, concluded, “the advantages of latex foam mattresses have been outlined by health and surgical authorities and the bacteriostatic (capable of killing bacteria), as well as fungus and mite resistant properties of latex material found by Lammers is confirmed.”
Throughout the decades, the cost of this premium material made it more expensive for manufacturers to produce and consumers often didn’t want to buy this higher priced option, thus latex mattresses were soon overshadowed by beds made with synthetic batting and petroleum foams placed over innerspring coils.
BOUNCING BACK In 1991, our flagship mail order catalog, Tomorrow’s World, was one of the first companies to offer a selection of natural latex mattresses made with organic cotton and wool. Consumers are beginning to understand the value equation of their purchases and realize that investing in a quality latex mattress will pay for itself many times over the lifetime of use it provides.
DECEPTIONS The popularity of latex mattresses comes with a price to consumer research. Many “so called” latex mattresses often only contain a small layer surrounded by foam and/or coils. Some “natural” latex really only contains a percentage of natural. Even materials such as “organic cotton” are being advertised on certain mattresses when in fact the fabric is blended with synthetic polyester. In this era of popularity for latex mattresses it’s imperative for the consumer to do thorough research so they can be 100% sure they are getting the product they think they are purchasing.
HOW OUR NATURAL LATEX RUBBER IS MADE Rubber tapping is the process by which rubber is harvested. An incision is made in the bark of a rubber tree, which cuts through the bark so the latex drips into a collecting cup. The work is done at night or in the early morning before the day’s temperature rises, so the latex will drip longer before coagulating and sealing the cut. Rubber tapping does not hurt the trees and it’s a great way for the indigenous people to make a living using their natural resources.
Each rubber tree weeps about one tablespoon of latex daily and a Queen size 6” core needs the daily output of 2500 trees, spread over 12 acres of rubber plantation, providing a living to eight rubber tappers. Interestingly, these rubber trees account for the removal of 143 metric tons of carbon dioxide from the environment every year.
Don’t let the “creaminess” fool ya. Our natural latex rubber is made from the milk
of the Hevea Brasiliensis (rubber tree), so some folks think it will be too soft (like milk).
Actually, natural latex rubber is the firmest, heaviest and most durable component you
can use inside a mattress. Once the rubber tree milk sap is harvested and baked, this solid,
thick core can last for decades offering you support and comfort -WITHOUT the chemicals.
Natural latex rubber is proven to be the very best component used for mattress support, comfort, durability, as well as offering a healthier sleeping environment. It’s naturally dust mite resistant; it’s breathable so you don’t sleep hot; it’s resiliency is known to last for decades; it’s responsive support offers comfort and proper alignment.
Our natural latex is made from 100% natural rubber direct from the beautiful island of Sri Lanka, known for the finest rubber plantations in the world. No synthetic latex. No poly foams. No fillers. No lies.
THERAPEUTIC PURE WOOL
TEMPERATURE REGULATING AND HELPS KEEPS YOU DRY Wool provides a temperature controlled sleep environment that’s perfect for your body. No matter the season, wool is able to maintain the perfect body temperature. In the winter wool produces warmth without overheating and has the ability to keep you comfortable and in the summer you don’t overheat because of its moisture wicking process.
The average sleeper looses a pint of moisture every night and wool is able to absorb this moisture without feeling damp. The cells of wool fibers are able to quickly and efficiently absorb and evaporate moisture. Due to the natural crinkled structure, wool has an enormous capacity to store air. This property allows your skin to breathe as you sleep surrounded by natural, dry warmth – without the clammy feeling associated with synthetic materials. You’ll wake up well rested and refreshed. It’s the perfect ingredient for your mattress and comforter.
CALMS THE HEART FOR DEEPER SLEEP Studies show that the heart rate is significantly lower when sleeping with wool. Feathers, down, polyester and other synthetic fibers had no effect on (and sometimes increased) the sleeper’s heart rate. A lowered heart rate induces a deep, relaxed sleep.
NO DUST-MITES, MOLD OR MILDEW People with allergies are able to use wool products because it is resistant to bacteria, mold and mildew which can trigger allergic reactions. Wool is also dust-mite resistant because it evaporates moisture rapidly and dust-mites can’t thrive in a dry environment. Our wool is not chemically acid-washed, and it’s also completely covered in organic cotton, so even people with wool allergies can enjoy sleeping with a CozyPure® mattress and comforter.
NATURALLY FLAME RESISTANT Using ONLY WOOL we passed Federal Regulation PART 1633 – Standard for the Flammability (Open Flame) of Mattresses – so we don’t need to add any FR barrier or chemicals.
Because healthy bedding materials are becoming more popular, many manufacturers are now adding wool as a marketing tool – but that doesn’t mean the wool is the actual fire barrier. In most cases you’ll find they add wool under the fire barrier just so they can “claim wool” simply to sell their mattress.
OUR MATERIALS ARE NATURAL, RENEWABLE AND SUSTAINABLE
CERTIFIED ORGANIC COTTON
Most consumers are unaware of the abundant textiles available to manufacture “green goods” and the opportunity to market products deceptively, otherwise known as “greenwashing”. A perfect example is mattress ticking, the fabric used on the outside of a mattress.
Many mattresses offered today are marketed with “organic cotton” or “bamboo” fabric, however they neglect to tell you the content breakdown.
Mattress knits are comprised of three components: the face (top side), the fill (inside), the back (bottom). The majority of “organic cotton” knits feature organic cotton only on the top side. That is, the inside and bottom of the knit is made from polyester. These fabrics are advertised misleadingly to the consumer as “organic cotton” even though only 33% of the fabric is really organic.
CozyPure® never uses polyester blends in our fabrics. Adding synthetics would defeat our purpose of creating a natural sleep system that breathes. Man-made synthetic materials can trap heat and moisture which won’t allow breathability of the fabric. We also don’t process our organic cotton with chemical finishes such as formaldehyde, which is often used on wrinkle-resistant sheets.
ORGANIC COMFORT MADE FRESH DAILY WITH NATURE’S FINEST INGREDIENTS!